{"id":295126,"date":"2021-11-02T19:35:09","date_gmt":"2021-11-02T18:35:09","guid":{"rendered":"https:\/\/www.steinbeis-sibe.de\/staff\/employer-branding\/"},"modified":"2025-10-20T10:56:03","modified_gmt":"2025-10-20T08:56:03","slug":"employer-branding","status":"publish","type":"page","link":"https:\/\/www.steinbeis-sibe.de\/en\/innovation-projects\/staff\/employer-branding\/","title":{"rendered":"employer branding"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Page V1 &#8211; Header &#8211; Tina&#8221; module_class=&#8221;tina_careers_header&#8221; _builder_version=&#8221;4.4.0&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;About Page V1 &#8211; Header &#8211; Tina &#8211; Row&#8221; _builder_version=&#8221;4.4.0&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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Tina &#8211; Text&#8221; _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Alata||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;130px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-122px||||false|false&#8221; custom_margin_tablet=&#8221;-84px||||false|false&#8221; custom_margin_phone=&#8221;-37px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;90px&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>employer branding<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;eb62bc37-1577-4601-9734-3c5af6767899&#8243; custom_margin=&#8221;||||false|false&#8221; sticky_offset_top=&#8221;58px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.9.10&#8243; _module_preset=&#8221;ba601a15-9f30-4a87-898b-2f7cb8b2fcab&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_menu menu_id=&#8221;67&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;8edccd34-3912-4b4d-b26c-0765567b045d&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_color_bottom=&#8221;#F2F7F6&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;My Lover Content with Sidebar &#8211; Tina &#8211; Section&#8221; _builder_version=&#8221;4.7.4&#8243; custom_padding=&#8221;||25px||false|false&#8221; custom_padding_tablet=&#8221;0px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;My Lover Content with Sidebar &#8211; Tina &#8211; Row&#8221; _builder_version=&#8221;4.7.4&#8243; width=&#8221;90%&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; module_class=&#8221;tina_page_content&#8221; _builder_version=&#8221;4.7.4&#8243; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;    width: 63% !important;||    margin-right: 4.5% !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#232323&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.1em&#8221; header_4_font=&#8221;||||||||&#8221; header_4_text_color=&#8221;#e20020&#8243; header_4_font_size=&#8221;16px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Support for developing and expanding your employer brand<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#232323&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.1em&#8221; header_4_font=&#8221;||||||||&#8221; header_4_text_color=&#8221;#e20020&#8243; header_4_font_size=&#8221;16px&#8221; custom_padding=&#8221;||15px||false|false&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The perceived image of a company is a decisive criterion for choosing the right employer. In times of the &#8220;war for talents&#8221; it is important to deal with developing an attractive employer brand in order to strengthen your profile towards applicants. This is the only way to attract and retain the best and most motivated applicants for your company&#8217;s projects.<\/p>\n<p>Especially for small and medium-sized enterprises employer branding is a major challenge. The applicant situation is further aggravated if the locations are not directly in metropolitan areas or in the commuting area of global players.<\/p>\n<p>Position yourself on the job market and benefit from our experience. We offer expertise in recruiting and retaining young high potentials and young professionals. In addition to the search for personnel via our forward-looking recruiting measures, we aim at illustrating the added value of your company to potential applicants and at improving your company&#8217;s image in the long term.<\/p>\n<p>Our offers:<\/p>\n<ul>\n<li>Joint design of social media campaigns<\/li>\n<li>Preparation of landing pages for your company<\/li>\n<li>Creation of image videos<\/li>\n<li>Production of professional photos<\/li>\n<li>Generate and distribute testimonials<br \/>and much more<\/li>\n<\/ul>\n<p>Contact us, we are happy to provide you with an individual offer tailored your company&#8217;s needs!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;tina_my_lover_sidebar&#8221; _builder_version=&#8221;4.7.4&#8243; custom_css_main_element=&#8221;    width: 32.5% !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Michael Gundelach&#8221; button_url=&#8221;#&#8221; button_text=&#8221;Contact&#8221; admin_label=&#8221;My Lover Content with Sidebar &#8211; Tina &#8211; image 380x246px&#8221; module_class=&#8221;tina_my_lover_sidebar_cta &#8221; _builder_version=&#8221;4.13.0&#8243; header_text_color=&#8221;#232323&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(242,242,242,0)&#8221; background_color_gradient_end=&#8221;rgba(242,242,242,0.86)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.steinbeis-sibe.de\/wp-content\/uploads\/2021\/06\/Michael_Gundelach_2016_web.png&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#18181e&#8221; button_bg_color=&#8221;rgba(0,0,0,0)&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_custom_padding=&#8221;0px|30px|0px|0px|false|false&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#&#8221; custom_css_main_element=&#8221;position: relative;&#8221; custom_css_promo_description=&#8221;font-weight:400;&#8221; custom_css_promo_button=&#8221;    display: block!important;&#8221; custom_css_promo_title=&#8221;    padding-bottom: 26px;||    font-weight: 400;||    transform: translate(0px,78px);||    transition: 0.4s;||opacity: 1 !important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_bg_enable_color__hover=&#8221;on&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color_gradient_start__hover=&#8221;rgba(242,242,242,0.77)&#8221;]<\/p>\n<p>Director Customer Relations <br \/><strong><\/strong>E-Mail: Gundelach@steinbeis-sibe.de<br \/>Mobile: +49 (0)173 &#8211; 28 45 318<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8221;Candidate Catalogue&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4ODQ4NiIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;To the talent catalog&#8221; admin_label=&#8221;My Lover Content with Sidebar &#8211; Tina &#8211; image 380x246px&#8221; module_class=&#8221;tina_my_lover_sidebar_cta &#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;button_url,link_option_url&#8221; header_text_color=&#8221;#18181e&#8221; header_font_size=&#8221;24px&#8221; header_letter_spacing=&#8221;-0.5px&#8221; body_text_color=&#8221;#18181e&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/www.steinbeis-sibe.de\/wp-content\/uploads\/2020\/10\/tina-contentpage1-easy-blurbs-2.jpg&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#18181e&#8221; button_bg_color=&#8221;rgba(0,0,0,0)&#8221; button_border_width=&#8221;0px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_custom_padding=&#8221;0px|30px|0px|0px|false|false&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4ODQ4NiIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; motion_trigger_start=&#8221;top&#8221; custom_css_main_element=&#8221;position: relative;&#8221; custom_css_promo_description=&#8221;font-weight:400;&#8221; custom_css_promo_button=&#8221;    display: block!important;&#8221; custom_css_promo_title=&#8221;    padding-bottom: 26px;||    font-weight: 400;||    transform: translate(0px,78px);||    transition: 0.4s;||opacity: 1 !important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_bg_enable_color__hover=&#8221;on&#8221;]<\/p>\n<div class=\"row\">\n<div class=\"mid\">\n<div class=\"col-xs-12\">\n<div class=\"paragraph\">\n<p>Take a look at our talent catalog<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>employer brandingSupport for developing and expanding your employer brandThe perceived image of a company is a decisive criterion for choosing the right employer. In times of the &#8220;war for talents&#8221; it is important to deal with developing an attractive employer brand in order to strengthen your profile towards applicants. 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