Managing growth and globalization. Best practices. Volume 2

Successful companies actively address the challenges of growth, globalization, competitiveness, and ensuring the future through innovation. Innovations for new products and services, innovations to access new markets, innovations to design new organizational structures, innovations to build new sources and suppliers of raw materials and semi-finished products, and innovations for new, more competitive business processes. Innovations are the decisive success factors. This requires concrete goals, successful projects, and competent and committed employees and leaders.

The authors of this book provide insight into innovative projects and best practices that were implemented as part of the SiemensMBA Project Competence Studies Program of the School of International Business and Entrepreneurship (SIBE) of Steinbeis University Berlin and by Siemens Professional Education. Management of growth and globalization is thus illustrated through concrete projects from entrepreneurial practice.

»You must rely on innovation and people to make the future successful“ „I see a fundamental reason for the rapid growth of our factories in that the objects of our manufacture were largely based on our own inventions. Even when these were not protected by patents in most cases, they still gave us an advantage over our competitors, which usually lasted until we gained an advantage again through new improvements. However, this could only have a lasting effect as a result of the reputation for the greatest reliability and quality, which our products enjoyed throughout the world.« Werner von Siemens (1816 – 1892)