Management of Innovation and Future-Oriented Planning. Best Practice. Volume 7

»You must rely on innovation and people to successfully shape the future«
Ferdinand von Steinbeis (1807 – 1893)

Successful companies actively approach shaping their future through innovation. Innovation is the creation of ideas that add value and contribute to the improvement of existing products and services. This renewal and/or improvement of existing products and services is directed at: products and services, production methods and business processes, sales and purchasing markets, and organizational structures.

The world today is increasingly characterized by ongoing structural differences and an increasing and global dynamic. In the face of such a world, continuous innovation appears to be the most successful strategy for sustainably securing and expanding entrepreneurial competitiveness. However, continuous innovation also requires continuous effort: it requires continuously concrete innovative goals that are realized in innovative projects by competent and committed employees and leaders.

The authors of this book offer an insight into innovative projects and best practices that they have implemented within the project competence studies programs of the School of International Business and Entrepreneurship (SIBE) of the Steinbeis University in various partner companies. The reader thus learns, through concrete projects from entrepreneurial practice, how to successfully approach entrepreneurial future-oriented planning with innovation.