Managing Growth and Globalization. Best Practice. Volume 3

Werner G. Faix, Gerhard Keck, Stefanie Kisgen, Patricia Mezger, Joachim Sailer, Annette Schulten (ed.)

Details about the publication:

ISBN

978-3938062210

Year

2008

Pages

1012

Language

German

»You must rely on innovation and people to successfully shape the future.«
Ferdinand von Steinbeis (1807 – 1893)

Successful companies actively address the challenges of growth, globalization, competitiveness, and ensuring the future through innovation. Innovations for new products and services, innovations to access new markets, innovations to design new organizational structures, innovations to build new sources and suppliers of raw materials and semi-finished products, and innovations for new, more competitive business processes. Innovations are the decisive success factors. This requires concrete goals, successful projects, and competent and committed employees and leaders.

The authors of this book offer an insight into innovative projects and best practices that were implemented within the project competence study programs of the School of International Business and Entrepreneurship (SIBE) of the Steinbeis University of Applied Sciences in various partner companies. Management of growth and globalization is thus illustrated through concrete projects from entrepreneurial practice.

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