Asset Manager in the Midlife Crisis: Time for Radical Honesty

Asset management is in the midst of a midlife crisis and under pressure to honestly question itself. The KPMG Future Study provides a strategic reality check for the future of asset management and its value chain. Technologies such as artificial intelligence, digital wallets, and new forms of customer interaction are concrete levers for transformation.

The study presents four future scenarios that are crucial for strategic decisions – a wake-up call for everyone who wants to actively shape asset management beyond just managing it. For everyone who is willing to ask uncomfortable questions and make bold decisions.

Key findings at a glance:

• Technology is underestimated
• Lack of strategic orientation
• Relevance must be actively ensured

This study is a wake-up call – for everyone who wants to manage, not just administer, asset management. For everyone who is willing to ask uncomfortable questions and make courageous decisions. How is the value chain changing from the front office to the middle office and back office – and what does that mean for the strategic positioning of asset managers?

Download: https://kpmg.com/de/de/home/themen/2025/09/asset-manager-in-der-midlife-crisis.html