Asset managers in midlife crisis: time for radical honesty

KPMG study highlights pressure points in asset management and presents four scenarios for the future. The School of International Business and Entrepreneurship provided scientific support for the study.

Asset management is in the midst of a midlife crisis and under pressure to take an honest look at itself. The KPMG Future Study offers a strategic reality check for the future of asset management and its value chain. Technologies such as artificial intelligence, digital wallets and new forms of customer interaction are concrete levers for transformation.

The study presents four future scenarios that are decisive for strategic decisions – a wake-up call for all those who want to actively shape asset management rather than just administer it. For all those who are prepared to ask uncomfortable questions and make courageous decisions.

Key findings at a glance:

• Key findings at a glance:
• Strategische Orientierung fehlt
• Relevance must be actively ensured

This study is a wake-up call – for everyone who wants to shape asset management rather than just administer it. For everyone who is prepared to ask uncomfortable questions and make bold decisions. How is the value chain changing from front office to middle office to back office – and what does this mean for the strategic positioning of asset managers?

Download: https://kpmg.com/de/de/home/themen/2025/09/asset-manager-in-der-midlife-crisis.html