“You have to rely on innovation and people to make the future successful”
Successful companies actively address the challenges of growth and globalisation with innovations. Innovation is the value-creating and beneficial realisation of ideas for renewal and/or optimisation of the existing. This renewal and/or optimisation of the existing is directed at: Products and services, production methods and business processes, sales and purchasing markets and organisational structures.
The world today is more and more characterised by an ongoing structural otherness and by an increasing and at the same time global dynamic. In the face of such a world, continuous innovation appears to be the most successful of all strategies to sustainably secure and expand corporate competitiveness. However, continuous innovation also requires continuous effort: It requires continuous concrete innovative goals, which are realised in innovative projects by competent and committed employees and managers.
The authors of this book offer an insight into innovative projects and best practices that they have realised in various partner companies as part of the Project Competence Study Programs of the School of International Business and Entrepreneurship (SIBE) at Steinbeis University Berlin. The reader therefore learns how to successfully tackle the challenges of growth and globalisation with innovations based on concrete projects from entrepreneurial practice.